The new “Luxembourg: Let’s make it happen” icon and tagline is seen for the first time on screen during a presentation by Francine Closener, the secretary of state for the economy, at the Rotondes in Bonnevoie on 10 October 2016.
Photo: Sven Becker
Luxembourg’s government has unveiled the country’s new visual identity.
After launching a “nation branding” exercise nearly two years ago, Francine Closener, the LSAP secretary of state for the economy, unveiled the “Luxembourg: Let’s make it happen” icon and tagline on Monday evening.
The logo and slogan reflect the country’s values of openness, dynamism and reliability, Closener said.
Indeed, a 3-minute video on Luxembourg’s values was premiered during a conference held in Bonnevoie; it will be promoted on social media in the coming months.