Insights •Food Trends• 22.01.2018 • Presented by Cactus
The beverage sector grows today in “healthier” products containing less sugar or additives than the many different soft drinks that to date have been available. Consumers are increasingly keen to find alternative, “free from” products.
There has been much recent criticism of beverages such as fruit juices, lemonades and fizzy drinks, in particular because of their excessive sugar content. Our health can be seriously affected if we overindulge.
Far from wishing to moralise and repudiate products which are always sold by retailers in line with consumer trends, it’s important to offer the consumer a choice between well-known products and new natural products containing less or no sugar and less or no additives.
Let’s be “bewosst” or fully aware when choosing what we drink. Let’s be inquisitive, but scrupulous too as we make our choices as consumers.
Teas and herbal teas are on the up and up. Homemade-tasting iced teas, coconut water, birch water and artisanal lemonades have become extremely popular and are all the rage. You’ll even find a wide selection of organic wines made from organically-grown grapes, free from herbicides and pesticides.