Charity: It is child’s play to raise thousands of euro to help make the dreams of suffering children come true, writes Carole Miltgen.
It was that time of the year again… actually it was in October when I first started wondering what we’d do as a year-end company gift for our clients. To me it was clear that, just like the year before, I wanted to support a charity because only by giving are you able to receive more than you already have.
The general outline as to what we could do was formed rapidly in my head and when I presented my idea to the team, everybody was immediately excited about it. The 2013 “Prisma Christmas Quiz” was born!
More than a traditional game, we wanted to launch a year-end quiz for our clients that they could play online. The theme was “1 euro, 10 questions, 100 seconds to aim to the moon”; practically it meant that they had to answer 10 questions within 100 seconds, and for each correct answer we would donate €1 to charity.
We knew instantly that we wanted to raise money for the charity Make-a-Wish Luxembourg. Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. As touched as we were by these children’s stories, we wanted to make it a fun game for our clients to ensure that we would raise as much money as possible.
At the beginning of November we sent our first teaser email to clients informing them that this year “we wanted to make dreams come true”. The attention getter was well received and everybody was curious to find out what was behind the mysterious message.
A couple of weeks after the teaser had been sent, we emailed the quiz to our contacts and allowed them a whole month to take part and answer as many questions as possible in 100 seconds. Mid-December the result was available and we were chuffed to see that €3,240 had been raised.
A few years ago, when I had first been approached by a friend, to become a Club 100 member of the Make-a-Wish charity, I didn’t have to think about it twice. I instantly knew that I wanted to support them. Nothing however prepared me for the stories that I was about to discover and the wishes that had been fulfilled. Albeit happy stories, it broke my heart to see what these children and their families had to go through.
At Prisma everybody feels strongly about giving something back to society and we are happy and proud about our achievement. The simple act of generosity gives you wings as there is no better feeling than spreading joy and happiness. So instead of giving individual gifts to our clients this year, we have let 3,240 stars shine in the eyes of children.
This is without a doubt the most heart-warming gift we’ve ever given.
Carole Miltgen is CEO of Prisma S.A., a project and document management firm in the funds sector.