Ubisoft is developing a new game called “South Park: The Fractured But Whole”, which is based on the American TV show “South Park”.

South Park is known for featuring a sting of fart jokes. So, Ubisoft is holding a “The Voice” style competition to find the perfect fart. The winning toot will become the “official in-game fart”.

The online public will vote for the top 10 finalists, who will then be judged by a “professional jury” which includes Bintz.

In a promotional video posted on Youtube, Bintz (identified as an “unknown famous girl”) stated:

“Like Freud said, we do not choose randomly each other. We only meet those who already exist in our subconscious. In other words, it’s amazing!”

The video was published on 2 October and as of 6 October at 11am, it had racked up more than 15,600 views.

Another judge, TJ Powell, a video game sound engineer, said in the video:

“The best fart will live forever in our game.”

Powell added:

“You at home, you can make your own fart video, on our website, and send it to us.”

To participate in the conference (or “farticipate” as organisers put it), go to the “I am the fart” website.