25 and trading tall: Fairtrade Luxembourg records 40% rise in sales
€26 is the average Luxembourg residents spent on Fairtrade products in 2016, generating revenues of €15m, according to Fairtrade Luxembourg.
The NGO, which this year celebrates its twenty-fifth anniversary, also reported that sales of Fairtrade products rose by 40% in Luxembourg compared with the year before.
These excellent results, it said, were thanks to “producers adopting the Faitrade label, the various sales points and the unfailing commitment of Fairtrade Communes, Fairtrade Schools and Fairtrade Zones”.
Fairtrade refers to trade in which fair prices are paid to producers, securing the fundamental rights of marginalised producers and workers, especially in the South.
A total of 1,800 different Fairtrade products are sold in Luxembourg across 200 sales outlets. Today Luxembourg counts 147 Fairtrade Zones, 28 Fairtrade Communes and 20 Fairtrade Schools. A 2016 survey by TNL Ilres found that nine out of ten people were familiar with the Fairtrade label and concept, while 65% of people polled bought products bearing the Fairtrade label.
Last year, there were 1.6 million Fairtrade producers in 74 countries. Fairtrade Luxembourg said, however, that offer far exceeds demand.