They follow a call for ideas in which the general public proposed around 650 images related to the grand duchy. Other images to have made the final cut are Maus Ketty, the Schiessentümpel (water feature in Mullerthal), the funicular, and the local take on the pork pie, Rieslingspaschtéit.

In June, the Inspiring Luxembourg Committee launched the first 120 emoxies as part of the nation branding strategy. This first roll out included the golden lady statue (Gëlle Fra), Melusina, the mermaid, and expressions such as “Moien” (hello) and “Äddi” (goodbye).

According to the government, since June the emoxie application, enabling people to use the local emojies on social media, had been downloaded nearly 30,000 times.

The government extended the application to iOS “iMessage” in August and developed a dedicated emoxie keyboard application, allowing the images to be shared in applications like WhatsApp, Facebook and Messenger. The keyboard and new emoxies can be downloaded here.