A shortlist of 53 advertising and publicity campaigns was presented to an international jury, and the public, for consideration.  They had been cut down from 170 projects that agencies had submitted to the competition--all campaigns dated from between October 2015 and October 2017.

The jury this year was presided by Damien Lemaire, chief editor Media Marketing, and Pascale Kauffman, director of Apollo Strategists. The other members were communications strategist Dominique Godin, Coast Consulting’s Thierry Nothum, author of books on advertising Joe La Pompe and Havas Media Group Belgium CEO Hugues Rey.

The awards night is a bi-annual gala, which this year again was presented by RTL’s Nathalie Reuter. The prize giving ceremony was followed by a walking dinner reception packed with decision makers and creative talents from the media sector.

The awards were divided into six categories and were won as follows:

Cross Media

Gold for “Prêt Logement” by VOUS for BCEE Spuerkeess and for “Handy” by Mikado Publicis for the ministry of sustainable development and infrastructure, Sécurité routière and the Police. Bronze for “Coco” opening an online account by VOUS for BGL BNP Paribas.

Internet

Bronze for “IMU” by Binsfeld for Kewido. Public prize for “Driving Dreams Visual Identity” by BetoCee (Brand Loving Company) for Losch Luxembourg.

Radio  

Gold for “Changez de couleurs » by IP PRODUCT!ONS for Peinture Antony (Groupe Marchione). Silver for “TRIP” by Mikado Publicis for Luxair and for “Stop traite – Campaign against human trafficking” by Moskito for the Comité de suivi de lutte contre la traite des êtres humains represented by the ministry of justice. Bronze for “Oui. Et non.” by IP PRODUCT!ONS for Delvaux. Public Prize for “TRIP” by Mikado Publicis for Luxair.

TV/Cinema

Gold for “Source of me” by BetoCee (Brand Loving Company) for Sources Rosport. Silver for “Let yourself go” by Lola Communication for Tango. Bronze for “Opening of Cactus Marnach” by WILI for Cactus. Public prize for “Source of me” by BetoCee (Brand Loving Company) for Sources Rosport.

Press

Gold for “Votez égalité” by Plan K for the ministry of equal opportunities. Silver for “Visa Gold” by Ierace Dechmann + Partners for ING Luxembourg. Bronze for “Le service bagage inclus” by Mikado Publicis for Luxair. Public prize for “Kirsch” by Graphisterie Générale for Kirsch butchers.

Press B2B

Gold for “logo” by Comed for the Chambre de Commerce. Silver for “Exploration” by Ierace Dechmann + Partners for Arendt Business Advisory. Bronze for “Le Droit du travail n’est pas un jeu d’enfant” by Maison Moderne for Castegnaro.