The campaign encourages people to reflect on the supply chains of their clothing
Cooperation and humanitarian action minister Romain Schneider and the non-governmental development organisations Fairtrade Lëtzebuerg and the Caritas Luxembourg Foundation, have launched a new awareness campaign entitled “Rethink your Clothes”.
In a communiqué published following a press conference on 27 March 2018, it was announced that, “The campaign, which will be implemented by both organisations, aims to raise awareness among the general public in Luxembourg to the challenges of the textile industry. Indeed, worldwide tens of millions of people work in the textile and clothing sector; a sector that creates many jobs, especially in developing countries. However, its long and complex supply chain poses very high risks of human rights violations and a negative impact on the environment.”
According to Romain Schneider:
“The global trade in ready-to-wear represents an estimated value of €2.8 billion and employs nearly 60 million people. Of these, three quarters are women, whose work in the textile sector in developing countries contributes to their families' incomes and poverty reduction.”
Jean-Louis Zeien, president of the NGO Fairtrade Lëtzebuerg, said:
“This campaign will raise awareness among the general public, purchasing managers in public administrations and companies, as well as traders and clothing retailers, to the existing social and environmental challenges […] we expect that in the next few months there will be a real awareness and a concrete change in purchasing behaviour here in Luxembourg.”