Romance: The first “Love Bash” wedding fair took place in the Abbaye de Neumünster over the weekend, introducing some less traditional ideas for organising the big day.
Photo: LaLa La Photo
The Grand Duchy is not known for being a particularly “wedding prone” country. According to the latest Eurostat data available (2013), Luxembourg’s marriage rate places it 3rd from bottom spot in the EU27 ranking. Nevertheless, a steady flow of brides- and grooms-to-be visited the first edition of the “Love Bash” wedding fair over the weekend at the Abbaye de Neumünster.
The organisers had promised a graspable, carefully chosen selection of exhibitors, offering everything needed for planning the perfect day, from shoe accessories to more predictable florists and photographers, all of them promising something a bit edgy or different from what one usually comes across.
“Couples today want a wedding that reflects who they are,” explains Flora, wedding photographer and one of the three organisers behind the Love Bash event. “Before, most weddings were financed by the parents, who also invited a lot of their own friends to their children’s wedding. Now it’s different, the couples pay for it themselves and want something less traditional, more personal and intimate.”
For a wedding photographer, for example, this trend means they are being asked to take more spontaneous pictures, “like news coverage”, instead of posed shootings.
A growing number of brides are also turning to wedding dress designers that offer simple and elegant designs instead of satin-puffed meringue ones. “My designs are sober, with delicate details and flowing materials. The current trend is a lot of lace, back detailing, high waist and a touch of vintage,” explains Aurélia Hoang, who has been designing tailor-made wedding dresses since 2011, with a new collection added every year.
“It takes six to eight months to make a dress, from the first meeting to the delivery and prices normally vary from €1,600 to €2,600. My most important job is to find the exact cut and material to make the bride feel beautiful and comfortable.”
Apart from the dress decision, men and women are equally involved in the organisation of the wedding, according to Julia, wedding planner and another of the three Love Bash organisers. “The couples decide on everything together nowadays, but men tend to ask a lot more questions! The important thing is to listen to everyone’s wishes and in a country like Luxembourg, this often means including several different cultural specificities. Even something like at which moment the cake should be eaten changes according to nationality”.
“The key word today is really personalisation,” adds Gabriela, event designer and third member of the Love Bash organisation team. “There are no set rules, every couple has different priorities and the professionals we have gathered here at the Love Bash are all aware of that and capable of finding the perfect solution. We can make a wedding as vibrant, different and edgy as couples wish; and even in Luxembourg, couples are looking for something less traditional nowadays.”
One thing, however, is not about to change and that’s the price of a wedding. It remains a hefty investment. For a “small” one--around 100 guests--specialists set the budget at around €20,000.