The proposed new logos for Luxembourg’s Police force which didn’t make the cut have been publicly shared online.
Marketing and communications site adada published the pitches from 14 different agencies online on Tuesday.
The Police Grande-Ducale revealed its new logo in October, selecting a concept by Quattro, which shows the Luxembourg red lion in front of a red and blue shape, which appears to be a nod to the nation branding logo.
A €825,488 rebranding budget was set aside, covering the development and implementation of the logo on all police vehicles, buildings, administrative documents, online and on uniforms. As part of the rebrand, the force changed its name to “Police Lëtzebuerg”.