Posted on 12/06/2012
About our client
Our client, a global financial services company, is looking for a new Head of Brand & External Communications to join their Luxembourg office.
As Head of Brand & External Communiciations, your mission will be developing a strong and consistent brand across Wealth Management Europe markets and assure the consistency of external communication actions.
>Provide input to Group brand, PR and external communication functions in order to influence the direction of brand strategy (brand architecture, guidelines, sponsorship strategy, etc) to fulfill European markets (France, Germany, Italy and Austria) requirements and specificities.
>Coordinate the roll-out and adaptation of the Group brand strategy and initiatives to the European markets. Eg. identifying with local marketing heads ways to leverage corporate PR actions.
>Lead the rebranding project across European markets including defining a strategy that allows to leverage rebranding as a communication platform.
>Identify and develop creative cost efficient ways to develop brand recognition across Wealth Management Europe including leveraging WM PR initiatives. (eg. partnerships with universities, viral marketing initiatives…)
>Ensure that External Communications & PR initiatives are consistent across markets.
>Develop our online strategy including public internet portals, social media strategy (linkedin, twitter, facebook, etc..) across Europe.
>Development and adaptation of institutional material to support markets in the communication of the group
>Conduct brand audits to secure adherence to standards
Who we are looking for
>Minimum 10 years of experience
>Extensive brand and external communications experience
>International experience - coordinating these activities across markets
>Experience in managing external agencies
>On-line strategy experience is preferred (internet, social media, etc)
Michael Page Contact
Your application will be sent to Meredith Minnaert.
To apply, click on : http://www.michaelpage.lu/offre-emploi/502444-head-of-brand-external-communications.html
Michael Page is one of the world's leading specialised recruitment consultancies, present in the United Kingdom, Continental Europe, Asia-Pacific, North and South Americas and Africa.