What do job searchers do when “despite sending mountains of applications” they do “not have any luck”?
If you’re Lucia Mazzucato--newly appointed communication manager at Goeres Group, which runs hotels and restaurants--then you put your CV on a milk carton.
Mazzucato--an Italian communications professional and former entrepreneur who has lived in Luxembourg since 2009--spent a year looking for a new position. “During these economic times we’re going through more and more finding a job is hard work that takes time and may be frustrating. There are less jobs and more people are looking to fill those jobs,” she told Delano in May.
So she told herself that: “I have to be creative and to use my resume as a communication tool illustrating my expertise and my skills. Don’t let my resume go to waste. If you are able to attract the attention you will be called for an interview.”
Mazzucato created a milk carton featuring her resume inspired by the “missing person” adverts that were common in the US during the 1980s, and launched an online and offline communications campaign around it (photo provided by her). “In my case, what is missing is the job,” she said in May.
But last month Mazzucato told Delano that she had been hired by the hospitality group. “I will take care of the Goeres Group communication office. The milk carton marketing campaign worked very well as Mr Goeres called me after finding my milk carton. Exactly what I wanted.”
She will share her story with a presentation entitled “Whatever creativity, it is in part a solution to a question!” during Geek Girls Carrots Luxembourg’s next monthly meeting.
Geek Girls Carrots is a global group that promotes women in the technology world. In addition to the Luxembourg chapter it holds monthly meetings in Poland (where it got started), Australia, Brazil, Canada, France, Germany, Ireland, Japan, the UK and the US.
Two other talks are on the bill. First, Louise Mitchell, IT security administrator at Clearstream Services, will speak on: “Working with men, and working with Linux”.
She is followed by Chris Pinchen, co-founder of the Chokepoint Project who is active in the Luxembourg state-backed children’s technology initiatives “Bee Secure” and “Bee Creative”.
Registration begins at 7pm and Mazzucato’s talk gets underway at 7.10pm. The presentations and Q&A will be followed by networking. The event is free but sign up via the Meetup link below.
Level2, 87 route de Thionville, Luxembourg-Bonnevoie