Luxembourg’s new tourism campaign will aim at adapting to the needs of visitors focusing on active gastronomic and cultural tourism.  Photo: MECO

Luxembourg’s new tourism campaign will aim at adapting to the needs of visitors focusing on active gastronomic and cultural tourism.  Photo: MECO

The 2022 edition of Luxembourg’s tourism campaign features a projects that will bring 100 people around a table set in a touristic site. The grand duchy’s strategy will focus on gastronomy and meeting modern requirements.

Tourism minister Lex Delles (DP) presented Luxembourg’s new tourism strategy on 20 May, outlining the major fields of action and a flagship gastronomic project for 2022. “Vakanz genéissen” or Enjoy your Vacation, will see a mobile table installation set up at six different locations during the weekends from 23 July to 28 August. It will allow up to 100 people to gather and sink their teeth in regional dishes prepared by local chefs.

The 2022 edition of Luxembourg’s tourism campaign also includes “Vëlosummer”, a project tied to the opening of cycling routes throughout the country, “Movewecarry.lu” which looks to improve the transport of luggage for hikers and cyclists. “Guide for one day” will allow visitors to discover unusual places for a day.

Luxembourg’s new tourism campaign will aim at adapting to the needs of visitors focusing on active gastronomic and cultural tourism. Other major fields of action include building attractive and resilient businesses, providing sustainable and accessible quality of stay for all and establishing cooperation between stakeholders in the tourism sector while involving citizens as well.

"An investment in tourism is always an investment in the quality of life of the inhabitants. The new tourism strategy will therefore benefit tourists, residents, cross-border residents and businesses in the sector. In this context, I would like to thank all the stakeholders who have participated in the development of the new Luxembourg tourism strategy,” said Delles.