ALD Automotive Luxembourg has rebranded itself as Ayvens, the company on 15 April 2024. This shift was the result of a strategic plan initiated in September 2023, which brought together ALD Automotive and Leaseplan.

Established in 1985, ALD Automotive said that it has been a frontrunner in sustainable mobility solutions in Luxembourg, providing services such as fleet electrification, management, short and medium-term rentals for professionals and private leasing. Ayvens now stands as a global leader in sustainable mobility, managing a fleet of 3.4m vehicles globally.

, managing director of Ayvens Luxembourg, emphasised in an announcement the group’s dedication to delivering value to customers during this transformation. Roger noted, “Ayvens is the name of the new group born from the integration of Leaseplan and ALD. By combining the strengths and expertise of the two leading global players, Ayvens becomes the world leader in sustainable mobility.” Alongside the rebranding, Ayvens unveiled a new visual identity and slogan, “Better with every move.”

As part of the Ayvens group, ALD Automotive Luxembourg employs 130 individuals in the grand duchy and oversees a fleet of 20,300 vehicles as of the end of March 2024 through operational leasing and flexible rental services. Globally, Ayvens operates with a team of 14,600 employees across 42 countries.