The first Aldi outlet in Luxembourg promises “interesting offers” on non-food products such as recliners, lawnmowers and outdoor fireplaces, the company has announced.
Open until 12 April, the outlet aims to reduce stock in the chain’s 18 locations in the grand duchy. “This operation is the first of its kind in Luxembourg, so we will be observing how customers react,” says Jason Sevestre, Aldi spokesperson.
Once the operation is finished, the space will revert to storage space used by the supermarket’s Beggen location.
Done before, in Belgium
The company has already experimented with this outlet concept, namely in Belgium where 11 locations were selected last year for temporary infrastructures.
This article was originally published in French in Paperjam. It has been translated and edited for Delano.