What does "a good customer" mean to you?

I would say that a "partner" client is for me not only easier to advise but also more engaging. An advertiser who includes us in advance in the implementation of his communication strategy, with a precise briefing, clear objectives and determined targets, commits us to the success of his campaign. I have been working for more than 20 years advising in communication. I fully invest myself, for each of my clients, to accompany them in the best way, taking into account their ambition and constraints. The complicity between a client and his advisor is the guarantee of a successful campaign.

Which advice do you like to give to your customers?

I highly recommend to clearly define the objectives of each branding campaign, whether it is to be distributed on printed media, digital channels or at an event. Above all anticipating as much as possible the reflection and the booking of the distribution channels is key. This way, we in have sufficient time to analyze the supports, the addressed targets, the positioning, the formats. This guarantees an optimal effect of the message and a return up to expectations.

There are ads that leave a lasting impression. What is the advert you will never forget?

From the period of containment due to Covid, Intermarché launched several television campaigns, each with a different storytelling based on collective emotion.

These campaigns resonate with me.

I find them human, positive, carrying essential and universal messages.

They position the brand on a totally different channel from other supermarkets that are essentially "offer-price" oriented. In these campaigns, Intermarché positions itself as a vector of happy human relations through its message and its distribution channels.

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