The appeal was filed at the Luxembourg administrative tribunal on 15 October. It concerns Amazon’s collection and use of individuals’ personal data which violated the General Data Protection Regulation (GDPR) introduced in 2018 by the European Union.

The American retail and technology giant says it collects data to improve the customer experience and sets guidelines governing what employees can do with it. 

As Amazon has its European headquarters in Luxembourg, the CNPD was given the mandate to handle the case, as required by the GDPR. The watchdog’s decision to impose the €746m fine was the result of a 2018 complaint by French privacy rights group La Quadrature du Net.

“There has been no data leakage, and no customer data has been exposed to any third party,” stated Amazon in its initial statement in July. The retail giant added that it strongly disagrees with the CNPD’s findings.

Investigations on Amazon’s use of data from sellers are being conducted in Germany and the UK as well.