For 13 days, from 24 January to 5 February, 80 dealers will exhibit their best models in 170 showrooms across the country. Despite the uncertainty produced by the pandemic, Autofestival 2022 remains the perfect time to buy a new car.
Normally, the Autofestival period generates around 18,000 vouchers, which is just over a third of all new registrations per year. Dealers are well aware that it will be difficult to reach this level this year, due to supply complications impacting production lines. Last year, it was announced that, due to a world-wide shortage of various elements, like the essential semiconductor chip, the state’s car subsidy deadlines would be extended. Despite the shortages, the professionals in the sector have anticipated the demand and ensure that they are ready for the entire duration of the festival with exceptional offers and, above all, stock.
Emphasis on electrics
The major trend at this 58th edition will be electric vehicles. Last year, just over a third of all new registrations were for an electric or hybrid car. While a 90,03% increase was noted in hybrid cars registrations last year, with 7,225 new registrations, all brands combined. The 100% electric vehicles marked a rise of 88% with 4,649 new registrations. Finally, the plug-in hybrid was not left behind with a 65.5% jump over one year and 4,443 new registrations.
With more than 100 new models, manufacturers will be showcasing their latest technological innovations in the windows of dealerships across the country. It is also an opportunity to discover exclusive models or sometimes surprising brands such as Polestar, Volvo's 100% electric subsidiary which has just opened its first Destination Center in Gasperich.
This story was first published in French for Paperjam, and translated and edited by Delano.