After having won the 2019 Native Advertising Awards in Berlin and having already won bronze in the 2018 edition, BIL and Maison Moderne (specialized content marketing agency) have once again been selected in the “Best Use of Native Advertising in Email” category at the Native Advertising Awards 2023. The winners will be announced on May 10th.
This award comes as a recognition of a long and fruitful collaboration with BIL, which confirms the success of its myLIFE content and its innovative approach in content marketing. This platform offers useful, informative, and entertaining content to the general public on managing their finances and realizing their personal and professional projects.
In addition to producing numerous contents on the myLIFE platform, the team at Maison Moderne agency have designed a native advertising section within the Paperjam newsletter. Twice a week, this section highlights one of the many pieces of myLIFE content and links directly to BIL's content platform.
" Maison Moderne has successfully implemented exclusive and tailor-made native advertising solutions for BIL. It ensures BIL's integration at the heart of the Paperjam newsletter. In return, BIL guarantees genuine non-advertising information contents in which the bank demonstrates its expertise without explicitly promoting its products and services. As a result, the media support benefits from high-quality expert content while the bank attracts a qualified audience to its digital content platforms. A win-win deal!