A Redesigned Format to Maximize the Impact of Your Messages

“Under the name 'Grands Dossiers,' and around a B2B theme, various experts express themselves and position themselves through their expertise,“ explains , Head of Markets and Business Development at Maison Moderne. "It is a format of sponsored content, consisting of a short interview in video form accompanied by a text."

These , and many contributions have been available since 2015. Thanks to their integration on the Paperjam.lu and Delano.lu websites, they benefit from strong SEO as recognized economic and financial news sites, while offering a trusted environment, ensuring brand safety for their brands.

«For 2024, we wanted to evolve this format," adds Pierre-Alexis Quirin, Director of Business Development at Maison Moderne and a member of the executive team. "We will improve the quality of the videos, offer filming in our studios in Bonnevoie or, alternatively, at the clients' premises. »

_{Pierre-Alexis Quirin, Director of Business Development at Maison Moderne, presents the "Grands Dossiers." An example of shooting in the Maison Moderne studios in Bonnevoie.}

To meet this challenge, the Brand Studio teams at Maison Moderne partnered with Crossfire agency, led by Ben Andrews and specializing in video production.

"Currently, the videos are broadcast on our sites Paperjam.lu and Delano.lu and their visibility is enhanced by integration into the Paperjam and Delano newsletters. In 2024, to further increase this visibility, we will adapt the video formats to social media and make the video files available to advertisers for distribution on their social channels, in both horizontal and vertical formats," explains .

“And if the client wishes to further increase their reach, we can plan a campaign on Google, Facebook, and Instagram, optimized thanks to our ”

_{Kamel Amroune, CEO of The Dots and co-founder of G.I.E. Nexus 2050, presents the new European Tech exhibition "Nexus2050." An example of shooting at the company's premises.}

The "Grands Dossiers" Retain Their Strengths

The "Grands Dossiers" consist of at least one article and one video. It is still possible to enrich your contribution with PowerPoint presentations, catalogs, testimonials, white papers, maps, or any other medium... to capture the readers' attention and make reading the expertise more useful and interesting.

The "Grands Dossiers" are published on our sites Paperjam.lu and Delano.lu and benefit from strong SEO. Upon their publication, they are also integrated into the Paperjam and Delano newsletters, sent to more than 33,000 subscribers.

Latest update: the "Grands Dossiers" are also featured in the Paperjam magazine, where, thanks to a QR code, the magazine's 102,100 readers can directly watch the videos.

To learn about the editorial calendar of the "Grands Dossiers" for 2024, and to contribute, please contact your usual representative at the advertising department or at Maison Moderne agency. Or write to , the director of the advertising department.