AI: A powerful lever, but which one to choose?
Artificial intelligence (AI) is ubiquitous and is emerging as a driver of innovation. But not all AI is created equal. Many companies are exploring tools such as ChatGPT, Copilot or Gemini, which are accessible and versatile. Yet these generalist AIs quickly reach their limits when it comes to processing specific data, automating complex processes or optimising a specific business.
👉 Generalist AI: Versatile, but limited
- Answers general questions, but doesn't know your internal processes.
- Cannot interact directly with your databases.
- Gives generic, sometimes approximate results.
Specialised AI: Designed for a specific business need.
- Trained on specific data and adapted to business rules.
-Optimised for maximum performance in a given domain.
- Integrated with existing tools, immediately improving operational efficiency.
Specialised AI is not a gadget, it's a performance driver. It responds to specific challenges, where generalist AI stops.
Specialised AI in action: Case studies
📊 Infographic:
Generalist AI vs Specialised AI (Visual comparison of performance and applications) (Illustration: VISUA)
Solutions tailored to business realities
🔹 AI Avatars & User Interaction ➡ Virtual assistants capable of responding in real time to customers or employees. ➡ Use case: Customer qualification in presales, automation of internal HR support and FAQs.
🔹 Process Automation ➡ Optimisation of administrative tasks to reduce costs and improve efficiency. ➡ Use case: Intelligent email sorting, automated routing of requests and document management. A legal player reduced its contract processing time by 60% thanks to these automations.
🔹 AI for Dynamic Pricing ➡ Automatic price adjustment based on competition, demand and weather trends. ➡ Use case: A player in the hotel sector improved its margins by +3 points with this approach.
🔹 Computer Vision & Document Reading ➡ Advanced analysis of technical drawings, automated reading of complex documents. ➡ BTP case study: Automatic identification of work zones and possible optimisations.
🔹Fine-tuned AI agents for Customer Support ➡ AI trained on specific cases, capable of handling high volumes of requests while maintaining optimum response quality. ➡ Use case: A B2B company reduced its response time by 40% thanks to an AI agent capable of understanding and categorising customer requests, providing instant responses and escalating complex cases to the right contacts.
🔹 Generative AI & Visual Creation ➡ Design and layout automation based on a brand's graphic identity. ➡ Packaging case study: Dynamic creation of visuals adapted to each marketing campaign.
🔹 Recommendation & Personalisation AI ➡ Prediction of customer needs and tailored recommendations in e-commerce. ➡ Impact: Increased conversion rate and improved user experience.
Content Moderation & Security AI 🔹 Advanced detection of sensitive content to secure digital platforms. ➡ Content platform case: 98% automated moderation rate with AI.
Why is Specialised AI the key to performance?
Specialised AI makes it possible to go beyond simple automation. Unlike generalist AI, it: ✅ Is designed to address a specific business challenge. ✅ Improves productivity by optimising a key process. ✅ Integrates easily with existing systems and tools. ✅ Offers a rapid and measurable return on investment.
Far from being a luxury, it is becoming a necessity for companies that want to become more efficient and competitive.
Why choose Visua?
At Visua, we develop customised AI solutions tailored to real business needs. We help companies integrate high-performance solutions that are aligned with their strategic objectives.
✅ Local roots: A Luxembourg company that is close to the needs of the market. ✅ Tailor-made solutions: AI that adapts to your business, not the other way round. ✅ So vereign and secure AI: Compliance with RGPD regulations, on-premise hosting. ✅ Expert support: Easy deployment, ongoing optimisation. ✅ S trategic partnerships: Official Partner of Retorik IA, Timetonic and interactive terminals.
At Visua , we develop tailor-made AI solutions , adapted to real business needs .
Generalist AI informs, specialist AI transforms
Companies that choose bespoke AI today are not just following a trend, they are creating a sustainable competitive advantage.
AI must not just answer questions, it must create value. Therein lies the difference between generalist AI and specialist AI.
🚀 With Visua, move to AI that optimises your business and truly transforms your processes.