Corporate culture, that is to say its values and what makes it unique, is an undeniable asset in the recruitment and retention of talent. It can be a real competitive advantage since it attracts candidates and validates their choice of employer.
Having a strong and positive corporate culture creates commitment and cohesion and allows employees to develop a sense of belonging to the company. Too often underestimated, it is nevertheless essential to stand out from the competition by offering an employee experience that they will not find anywhere else.
Prioritise behavioural skills and restore human dimension
If technical skills can be acquired or developed in business, behavioural or relational skills (adaptability, autonomy, sense of responsibility, curiosity) are increasingly essential for companies.
Tomorrow's most successful companies will be those that have grasped the importance of investing in the human and relational dimension. This notably involves welcoming and supporting new recruits, transparent communication, an offer of flexibility and internal mobility, various possibilities for development, and keeping the link with the alumni are all elements that contribute to the retention. Thriving employees will become employer brand ambassadors and help attract talent.
The employee value proposition
Over the past two years, we have experienced unprecedented events which, overnight, have disrupted our work habits and our personal organisation. This has de facto led to a reflection on the meaning of our work, the search for flexibility and has necessarily had many consequences on the attractiveness and retention of talent. The new generation is waiting for an employer experience.
The social and digital revolution that we are experiencing today emphasises the search for a quality of life, namely the working environment, role in the company, opportunities, the development of oneself, flexibility, transparent communication and rewards. While previous eras and generations emphasised the search for a standard of living or job security.
A company that takes the time to think carefully about its employee value proposition (EVP) and to articular its HR strategy around the current needs of the employee will see not only its employees more engaged but also better financial growth.
Effective HR tools for better analyses, more relevant decisions
Finally, the company has a wealth of information and must equip itself with powerful tools allowing it to analyse relevant HR data. This will allow himitto be able to understand, anticipate and identify trends in order to make better decisions. Without forgetting that both the candidate and the employee must remain at the heart of their concerns and should benefit from a fluid and transparent experience in their candidate/employee experience.