Lux residents shop online, but firms sell offline


unsplash-logoJohn Schnobrich 

Even before high street shops were locked down because of the virus outbreak, Luxembourg residents were relatively enthusiastic online shoppers.

However, Luxembourg companies had relatively low levels of e-commerce sales compared to the rest of the EU.

That’s according to recently released figures from Eurostat, the EU’s statistics body.

Online shopping

Luxembourg had the 6th highest share of population in the EU who shopped online in 2019, 72%, per Eurostat.

The percentage of people who made online purchases was higher in Denmark (84%), Sweden (82%), the Netherlands (81%), Germany (79%) and Finland (73%). France (70%) and Belgium (66%) were not far behind the grand duchy.

The EU27 average was 60%. The lowest rates were found in Spain and Malta (both 58%), Slovenia (56%) and Poland (54%).

The data reflected the percentage of population aged 16 to 74 who had made an online purchase in the previous 12 months when asked last year, Eurostat stated on 20 April.

E-commerce sales

Across the EU, Luxembourg was tied with Greece with the second lowest proportion of enterprises reporting online sales of at least 1% of total turnover in 2019, per Eurostat. The rate for Luxembourg and Greece was 9%, barely better than Italy (11%) and higher than only Bulgaria (7%).

The EU27 average was 17%, while the largest proportions were recorded in Ireland (36%), Denmark (34%), Sweden (31%) and Belgium (30%). The number of firms reporting at least 1% in online sales was also greater than Luxembourg in both Germany (18%) and France (16%).

The numbers reflected non-financial firms with 10 or more employees, Eurostat said on 20 April. Transactions included e-commerce sales to businesses, consumers and governments, both directly and via marketplaces.