Roberto’s experience includes 25 years in retail sales, during which time he helped expand consumer goods globally--undoubtedly of interest to Ramborn, which has already won international awards for its ciders and perries, crafted using fruit from traditional orchards. 

“After many years in sales and FMCGs [fast-moving consumer goods], Ramborn offers me a commitment with both meaning and taste,” Roberto said of the move. 

Despite the health crisis, 2020 proved a big year for Ramborn: in November, it launched a new line of alcohol-free juices and soda, which former president of products & marketing, Adie Kaye, told Delano responded to a demand to serve broader age groups and to have a “bigger impact on the orchards”. 

Last year the company also announced it was the first in the grand duchy amongst over 4,000 worldwide to obtain B Corp certification, which emphasises a balance of both profit and purpose. 

Since its start in 2015, Ramborn--founded by Luxembourger Carlo Hein, former CEO--has revived over 950,000m2 of biodiverse habitat and estimates having reduced CO2 by 31,000 kg.

Roberto added that the public should expect to see Ramborn bio products in the future: “We want more and more of these orchards to be certified organic, and are actively supporting some of our farmers in this transition.”