COMPANIES & STRATEGIES - RETAIL

Partnership

Delhaize to feature Emo butchers in its supermarkets



The Delhaize Strassen, Capellen, Bertrange, Alzingen, Junglinster and the Proxy Bettembourg, Cents and Dippach will take part in the partnership with Emo. (Photos: Romain Gamba; Guy Wolff/Maison Moderne/Archives. Editing: Maison Moderne)

The Delhaize Strassen, Capellen, Bertrange, Alzingen, Junglinster and the Proxy Bettembourg, Cents and Dippach will take part in the partnership with Emo. (Photos: Romain Gamba; Guy Wolff/Maison Moderne/Archives. Editing: Maison Moderne)

Emo will provide butchery services in eight Delhaize shops in Luxembourg after the two companies signed an exclusive collaboration agreement.

Delhaize and Emo butchers are now partners in eight shops of the supermarket chain: Strassen, Capellen, Bertrange, Alzingen, Junglinster and in the Proxy stores in Bettembourg, Cents and Dippach. This is part of a “brand new exclusive collaboration” with the Luxembourg butcher. At the time of publication the companies have not shared financial terms and conditions or the date of implementation of the Emo counters in shops with Delano’s sister publication Paperjam.

The counters in Delhaize will be managed by 38 employees of the Emo butchery. They will sell meat while  catering and deli meats will also be on the menu.

Through this collaboration, Delhaize aims to “offer its customers high quality products on a daily basis and the best service for an ever more pleasant experience in its shops”. This is a “further step in this search for excellence" by "linking up with the best players in the country”, according to the chain’s manager for Luxembourg, Cédric GonnetCédric Gonnet.

This new partnership marks the end of Delhaize’s collaboration with the Charlier butchery. The latter “wanted to refocus his business on his primary market, Belgium”, explains Gonnet. This has no impact on the jobs of the people who used to work in his butcher's counters, according to him.

The partnership with Emo is only for the capital and the centre of the country. Will it be extended in the future? "We have another partner in our border shops (Pommerloch, Schmiede and Schengen) and in local areas (in the north-east of the country)," concludes Gonnet.

This story was first published in French on Paperjam. It has been translated and edited for Delano.