Present in many capitals and cities around the world, Uniqlo is preparing to open its doors in Luxembourg City on 26 October, according to its website. The brand, which was born in Hiroshima in 1984, is thus completing its network in the Benelux countries, where it will have six outlets. Let’s take a look at the specific features of the Luxembourg shop.
1. An anticipated arrival
With three outlets in Belgium and two in the Netherlands, the Luxembourg store completes the Japanese brand’s network in the Benelux countries. The brand registered its Luxembourg branch last March. A month later, it announced that its opening in the grand duchy would be this autumn.
2. A central location
Located at 22 Grand-Rue, the store was home to another fashion giant, Zara, until June 2021. Starting from 26 October, Uniqlo’s men’s, women’s and children’s collections will take pride of place in the 934m2 of sales space, spread over three floors. The opening of this new store should help to boost the flow of passers-by on the Ville Haute’s commercial artery, where one new product follows another. Restaurant chain Cinnamood will open on 30 September, while the much-anticipated Les Ambassadeurs boutique opened its doors at 13 Grand-Rue last summer.
3. Repairs and customisation on the menu
As well as selling ready-to-wear items, Uniqlo will be offering a repair and customisation service for the brand’s products at its Luxembourg outlet. At Studio Re.Uniqlo, customers will be able to choose motifs or fabrics to be embroidered on their garments. This new service is rather rare in Europe. It will also be launched at the Antwerp shop this autumn, making the Flemish metropolis and Luxembourg City the only outlets offering it in the Benelux countries.
4. Nurturing ambitions
While Uniqlo is present in every city in Japan, its presence is less strong in Europe, where it made its debut in London in 2001 before moving on to other capitals. It has around seventy points of sale on the continent, and last July it made no secret of its desire to grow significantly. Uniqlo invited journalists and influencers from Luxembourg to discover its new London flagship and to present the brand and its specific features.
5. A contrasting image
Uniqlo offers clothes that it considers “timeless, simple and for everyday life.” These “lifewear” pieces benefit from high-profile ambassadors, such as tennis player Roger Federer. But the Fast Retailing Group member brand is not immune to controversy. It was singled out in 2021 for suspicions of using Uighur forced labour, as was fast fashion group Inditex (which has Zara as its flagship store). Uniqlo has since denied the allegations.
This article was first published in French on Paperjam. It has been translated and edited for Delano.