"Tessy's commitment to non-profit organisations and her role as an ambassador for Unesco's World Kindness Day make her an ideal addition to our board. Her Luxembourg roots and connections will also contribute to the company's mission to expand into several European countries in the near future," said Michel Hoffmann, CEO and founder of Giftable.

He launched the start-up in 2019, having gained ten years of experience in companies such as Inviduum. With Giftable, users can send a gift via their smartphone to one of their contacts in a few clicks.

The app, which was officially launched in December 2020, has already enabled 50,000 gifts to be sent in Luxembourg, according to the startup. The company now aims to expand abroad. To achieve this, it recruited the managing director of Satispay Europe, Clemente Sardi, at the beginning of the year, who took over the operational management.

"Giftable resonates with everything I stand for. Its mission to change the world for the better by offering exciting gifts is something I believe in very much. In getting to know Michel, I also recognised a shared vision for a future of more meaningful relationships, a world that comes together after drifting apart," commented Antony de Nassau.

The former wife of Prince Louis of Luxembourg was officially appointed to the board of Giftable on 13 November, World Kindness Day.

The 36-year-old, married Swiss entrepreneur Frank Floessel for several months ago, was the wife of Prince Louis of Luxembourg between 2006 and 2019. The former military officer has become an entrepreneur with a consultancy company (Finding Butterflies Consultancy) and a clothing brand called Human Highness.

This story was first published in French on . It has been translated and edited for Delano.