COMPANIES & STRATEGIES - RETAIL

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Galeries Lafayette forges local alliances



The department stores' that opened two years ago wants to develop its assortment towards local references, in addition to its catalogue of 300 brands. (Photo: Matic Zorman/Maison Moderne)

The department stores' that opened two years ago wants to develop its assortment towards local references, in addition to its catalogue of 300 brands. (Photo: Matic Zorman/Maison Moderne)

Pop-up stores of Luxembourg brands are flourishing at Galeries Lafayette, which is showing its willingness to become part of the country’s commercial fabric. Fashion and leisure are the focus, before tackling gastronomy next year.

Two years after its opening in the Royal-Hamilius complex, Galeries Lafayette is firmly anchored in the commercial landscape of the capital with the introduction of pop-up stores dedicated to Luxembourg brands.

Since the beginning of this month, three local brands have their own space in the department store. “We want to work with Luxembourg brands,” Caroline Adamczak, marketing and customer service manager, tells Paperjam.

The store is showcasing three Luxembourg brands that are active in different segments: Luxair has taken up residence on the fifth floor, with an assortment of gift items and model aeroplanes on offer for at least three months.

On the fashion side, the clothing and cosmetics label Sang Noir made its debut in the department store in December. “We are now present on three levels of the Galeries Lafayette in Luxembourg,” said their director, Laurent Dufraisse, who wants to distribute us throughout the chain’s network.

In the jewellery department, Romantico Romantico has a corner in the store, in addition to its pop-up store on Rue de l'Eau.

Expected food products

“We have contacted Luxembourg chocolate makers and restaurateurs to be able to offer a gourmet range in 2022,” adds Adamczak.

With this move, Galeries Lafayette is fulfilling an ambition expressed last September by its director in Luxembourg, who said he wanted to “offer food as well as fashion and beauty (...) by the end of 2021, or even the first half of 2022.”

This story was first published in French on Paperjam. It has been translated and edited for Delano.