130 entries were evaluated by a jury composed of Dany Frank (member of the Commission for Ethics in Advertising following a career in communication), Frédérique Theisen (communication officer of the municipality of Steinfort), Peter Becker (creative director of Wild Solutions), Georges Krombach (head of sales and marketing at Landewyck), (founder of CoCenting) and (president of Kneip management). They selected five nominees for the "events" category and 10 each for "brand activation", "image campaign", "non-profit campaign" and "one shot/topical". So a total of 45 nominees for are in the running for the 2022 LeoAwards.
And the nominees are...
In the category "brand activation":
- The "La tradition du savoir-faire" campaign, produced by BetoCee for Le Moulin.
- The "Win & Relook" campaign, produced by BetoCee for Kichechef.
- The "easyAPP" campaign, directed by BetoCee for Lalux assurances.
- The "Rosport sunny" campaign, produced by BetoCee for Sources Rosport.
- The "Enoprimes" campaign, produced by Binsfeld for Enovos.
- The "Good start" campaign, produced by Binsfeld for Bâloise assurances.
- The "BILnet" campaign, produced by Ierace Dechmann + Partners for Banque internationale à Luxembourg (BIL).
- The "Digicash becomes Payconiq" campaign, produced by Mikado Publicis for Payconiq.
- The "eboo" campaign, produced by Post Luxembourg for Post Luxembourg.
- The "Balance sheet campaign", produced by Vous SA for Foyer.
In the "event" category:
- The "Klima-Biergerrot" campaign, produced by Accentaigu for the Ministry of State.
- The "Virtual Fair" campaign, produced by IP Luxembourg for the Ettelbruck Agricultural Fair.
- The "House of Frankenstein" campaign, produced by Mate SA Lemon Event Support/Moast Creative Studio for the Fonds national de la recherche (FNR).
- The "KlimaExpo" campaign, produced by Mediation SA for the Ministry of the Environment, Climate and Sustainable Development.
- The "75th Anniversary Ceremony" campaign, produced by Shine a light for the National Relief Society Grand Duchess Charlotte.
In the "image campaign" category:
- The "Bréng Faarf an däi Liewen" campaign, produced by Addedvalue SA for Fachmaart Steinhäuser.
- The "Somewhere only we know" campaign, produced by BeetoCee for Kichechef.
- The "100 years" campaign, produced by Binsfeld for Bernard-Massard.
- The "Different together" campaign, produced by Binsfeld for the City of Differdange.
- The "Energy transition" campaign, produced by Binsfeld for Enovos.
- The "Stay yourself" campaign, produced by Comed SA for Elysis.
- The "Original since 1884" campaign, produced by IP Luxembourg for Optique Nothum.
- The "Playground" campaign, produced by Mikado Publicis for Intersport.
- The "D'Äntwerte fannt Dir an der BnL" campaign, produced by Quattro Creative for the Bibliothèque nationale du Luxembourg (BNL).
- The "100 years" campaign produced by Vous SA for Foyer.
In the category "non-profit campaign":
- The "An accident at work can be... AVOIDED!" campaign, produced by Comed SA for the Accident Insurance Association (AAA).
- The "Gleef dat net...!" campaign, produced by Comed NV for the Lëtzebuerg City Museum.
- The campaign "We count, because you count", realised by Comed NV for Statec.
- The campaign "Les bons gestes", produced by Concept factory for the BNL.
- The campaign "Make. Shape. Create." campaign, produced by Depixit sàrl - Neon Internet for the Chambre des métiers.
- The "Alkohol um Steier kascht Mënscheliewen" campaign produced by FrameArt Media sàrl for the Association des victimes de la route (AVR).
- The "Don du sang" campaign produced by Mikado Publicis for the Luxembourg Red Cross.
- The "Wat ass normal?" campaign produced by Moskito for the Ministry of the Family.
- The "Merci" campaign produced by Moskito for the Ministry of Health.
- The "Look Closer" campaign directed by Stephen Korytko for the FNR.
In the "one shot/topics" category:
- The "Support Horeca" campaign, directed by BeetoCee for Sources Rosport.
- The "Christmas 2020" campaign by Binsfeld for Enovos.
- The "This is my story" campaign, produced by Binsfeld for Enovos.
- The "HIV still exists" campaign produced by Comed SA for the Luxembourg Red Cross.
- The "Blue March - Colorectal Cancer Screening Campaign" produced by Ierace Dechmann + Partners for the Ministry and the Directorate of Health.
- The "Merci de tout cœur" campaign produced by ING for ING.
- The "Home office - the call" campaign produced by IP Luxembourg for JP Home concept sàrl.
- The campaign "#CestUnGrandJour - Free mobility in Luxembourg" produced by Quattro creative for Verkéiersverbond and the Ministry of Mobility and Public Works.
- The "Containment campaign" produced by Vous SA for Médecins du Monde.
- The "ING Marathon Campaign" produced by Vous SA for Sources Rosport.
The winners in each category will be announced at a prize-giving ceremony during a dinner on 6 October 2022 in Luxembourg City.