The LeoAwards, organised by Maison Moderne, RTL and Makom aim to The event's gala evening, which replaces the Media Awards and was renamed in honour of Leo Reuter, took place on Thursday evening at the Tramschapp in Luxembourg.
The jury, composed of Dany Frank (active member of the Commission for Ethics in Advertising after a career in communication), Frédérique Theisen (in charge of the municipality of Steinfort's communication department), Peter Becker (creative director of Wild Solutions), (head of sales and marketing at Landewyck), (founder of Cocenting) and (president of Kneip Management), had the formidable task of choosing between no less than 130 projects from 23 agencies and 7 communication departments. After a first selection whittled down the participants to 45, it was necessary to establish a list of winners, with Gold, Silver and Bronze Awards.
Here is the complete list.
Image Campaign Category
Gold
Agency: IP Luxembourg
Campaign: Original since 1884
Advertiser: Optique Nothum
Silver
Agency: Comed
Campaign: Stay yourself
Advertiser: Elysis
Bronze
Agency: Binsfled
Campaign: 100 years
Advertiser: Bernard-Massard
Brand Activation Category
Gold
Agency: BetoCee
Campaign: La Tradition du Savoir-Faire
Advertiser: Le Moulin
Silver
Agency: Binsfeld
Campaign: Enoprimes
Advertiser: Enovos
Bronze 1
Agency: Vous
Campaign: bilan-foyer.lu campaign
Advertiser: Foyer
Bronze 2
Agency: Binsfeld
Campaign: Good Start
Advertiser: Bâloise
Non Profit Campaign Category
Gold
Agency: FrameArt Media
Campaign: Alkohol um Steier kascht Mënscheliewen
Advertiser: AVR - Association des Victimes de la Route
Silver
Agency: Stephen Korytko
Campaign: Look closer
Advertiser: National Research Fund
Bronze
Agency: Moskito
Campaign: Wat ass normal ?
Advertiser: Ministry for the Family
Category One Shot.Topicals
Gold
Agency: Binsfeld
Campaign: Christmas 2020
Advertiser: Enovos
Silver
Agency: Quattro Creative
Campaign: #CestUnGrandJour - Free mobility in Luxembourg
Advertiser: Verkéiersverbond and Ministère de la Mobilité et des Travaux Publics
Bronze
Agency: Ierace Dechmann + Partners
Campaign: Blue March - Colorectal cancer screening campaign
Advertiser: Ministry of Health - Health Department
Event/Live Experience Category
Gold
Agency: Mate s.a. Lemon Event Support / Moast Creative Studio
Event/Live experience: House of Frankenstein
Advertiser: Fonds National de la Recherche
Silver
Agency: IP Luxembourg
Event/Live experience: Virtual Fair
Advertiser: Ettelbruck Agricultural Fair
Bronze 1
Agency: Accentaigu
Event/Live experience: Klima-Biergerrot
Advertiser: Ministry of State
Bronze 2
Agency: Shine a light
Event/Live experience: 75th Anniversary Ceremony
Advertiser: Grand Duchess Charlotte National Relief Society]
This story was first published in French on Paperjam. It has been translated and edited for Delano.