The second edition of the Leo Awards, which rewards the most creative advertising and communication campaigns in Luxembourg, will be held . Organised by IP Luxembourg, Markcom and Paperjam, the awards highlight the excellence and innovation of players in the sector.

Submission of entries closed on 14 March. Seventy-four projects were received and the 27 nominees in the various categories are now known.

In the “Image campaign” category

- The Aleba becomes Aleba campaign.

- The “Knowledge is power!” campaign by Virgule (Mediahuis).

- Enovos’ 2023 year-end campaign.

- Lalux’s 2024 awareness campaign.

- Le Goût Des Belles Histoires by Moulin 1704.

- The Art Of Winemaking campaign by Bernard-Massard.

- Casino 2000’s Your daily dose of... campaign.

- Post Luxembourg’s Pop launch campaign.

In the “Event/Live experience” category

- Proactif’s 25 Joer campaign.

- Ferrero Career Bites campaign from Ferrero International.

- The FNR Awards campaign from the National Research Fund.

- The New Space Europe campaign from Luxembourg Space Agency.

- Post’s Deep launch campaign (name given for the preliminary phase: One ICT).

In the “Non-profit campaign” category

- The “Take a taxi!” campaign (Zero Alcohol and Driving Campaign) by the ministry of mobility and public works.

- The respiratory infections campaign by the ministry of health and social security.

- The Kuckt op d’Strooss campaign from the ministry of mobility and public works.

- The Kommt mir behuelen eis! campaign.

In the “Topicals” category

- The campaign “In Rosport, there is ‘Sport’!” campaign (ING Marathon campaign) by Rosport Sources.

- The Choose Local Leader campaign by Spuerkeess.

- Enovos’ Olympic Games campaign.

In the “Brand activation” category

- The labour ministry’s Dat ass d’Sozialwirtschaft zu Lëtzebuerg campaign.

- The “L’internet Giga” campaign (Launch of the Giga offer) by Eltrona.

- Fleetlab’s Letzride branding & launch campaign.

- Bâloise’s Mobility campaign.

- Bâloise’s Home campaign.

- Bâloise’s Pension Plan campaign.

- Bernard-Massard’s Light Up The Party campaign.

All the campaigns can be found on .

Jury chaired by Beryl Koltz

The jury is chaired by , a film director whose career has been marked by both national and international awards and who has been responsible for promoting Luxembourg’s brand image at the economy ministry since 2020. Alongside her, the other members of the jury are: Jessica David, who holds a master’s degree in visual arts from the University of Strasbourg and is coordinator of the BTS Digital Content at the Lycée Nic-Biever in Dudelange; , director of communications and marketing at the University of Luxembourg; , founder of Adada, the reference media for communication, design and media professionals in Luxembourg; Marc Haas, former director and member of the management committee of Binsfeld, who has been teaching communication at the Lycée des Arts et Métiers since 2022; Eric Hollander, who founded the Air Brussels (and Air Paris) agencies just over 30 years ago, and of which he is still creative chairman; and Joe La Pompe, advertising creative in several major agencies for 15 years, now a blogger, author, columnist and lecturer.

The sponsors are: Luxembourg Convention Bureau, Teamleader, Lineheart, Luxvisual and the ministry of the economy.

This article was originally published in .