Luigi Calvetti: “We want to raise awareness of the strategic importance of investing in gold, an investment that is often underestimated despite its role as a safe haven. We want to share our passion and expertise to show why we firmly believe that gold should be loved, not just for its economic value, but also for its timelessness and ability to protect the future.” Photo: Ego Luxembourg

Luigi Calvetti: “We want to raise awareness of the strategic importance of investing in gold, an investment that is often underestimated despite its role as a safe haven. We want to share our passion and expertise to show why we firmly believe that gold should be loved, not just for its economic value, but also for its timelessness and ability to protect the future.” Photo: Ego Luxembourg

The Paperjam Club welcomes a new member: Ego Luxembourg sàrl. Introduction in three questions.

Can you sum up your company's activities in a few words?

Luigi Calvetti. – “, founded in 1999 and run by the Calvetti family, began with the Ego jewellery store before developing a network of boutiques, Geld fir Gold, specialising in the purchase and sale of precious metals. Thanks to this diversification, the company has become Luxembourg's leader in this field. The company offers gold buying and selling services, including bullion and investment coins, while promoting the values of transparency, integrity and reliability.”

You have just joined the Paperjam Club. What are your reasons for joining?

“This club provides an ideal platform to share our 25 years of expertise in precious metals. We want to promote our Swiss origin bars and gold coins. Investment in gold is growing exponentially; over the last five years, its price has risen by more than 100%, testifying to its resilience and attractiveness in the face of economic uncertainty. We see the Club as an opportunity to raise members' awareness of this sustainable and secure investment.”

What opportunities are you looking for within the Club and how do you plan to contribute to its development?

“We're looking for rewarding exchanges and a better understanding of market needs. In return, we want to raise awareness of the strategic importance of investing in gold, an investment that is often underestimated despite its role as a safe haven. We want to share our passion and expertise to show why we firmly believe that gold should be loved, not just for its economic value, but also for its timelessness and ability to protect the future.”