The second lecture in the “Lëtz Talk IP!” series, organised by the Faculty of Law, Economics and Finance, DLA Piper and the Benelux Office for Intellectual Property, will explore the often-overlooked power of trademark distinctiveness, a key factor in elevating brand visibility and value. The event is scheduled for Monday, 24 February 2025, starting at 17:30, at DLA Piper in Luxembourg.
Lëtz Talk IP (Crédit: Lëtz Talk IP)
Key themes will include:
Acquiring distinctiveness through useAdapting trademarks beyond their registered formsAssessing the risk of confusion for weakly distinctive elementsSafeguarding well-known trademarks
Join leading experts from academia, the judiciary, and industry for an engaging discussion on the challenges and strategies in modern trademark law.
Moderators:
· David Alexandre, Partner, DLA Piper Luxembourg
· Martin Stierle, University of Luxembourg
Speakers:
· Yann Basire, Director General, CEIPI, University of Strasbourg
· Eva Golmayo, Senior Counsel, Boston Consulting Group, Madrid
· Stefan Martin, Boards of Appeal, EUIPO, Alicante
Who should attend?
If you are a decision-maker in IP protection, a trademark portfolio manager, an in-house counsel, or a marketing professional navigating the intersection of branding and legal protection, this event is designed for you.
The conference will be held in English and will conclude with a networking cocktail reception, offering an ideal setting to exchange ideas and connect with peers.
Curious? Mark your calendar and register today: