La Grande Épicerie de Paris contacted the Brasserie Nationale after being “seduced” by the design of the bottle, according to the brewery.
The store’s management wanted to learn more about the water and the brand, and particularly its ice-age dating and what the Brasserie Nationale calls its “incomparable purity”. A team from the Grande Épicerie even visited Luxembourg to inspect the bottling plant.
So, now Lodyss is available at the two locations, on the rive droit in the 16th arrondissement at 80, rue de Passy and on the rive gauche in the 7th arrondissement at 38, rue de Sèvres. It sits alongside other prestigious water brands including Voss from Norway and Veen from Finland.
Lodyss, which launched in 2020 partly as a reaction to what was building to be a catastrophic year for Brasserie Nationale in terms of beer sales, has become a mainstay of the brewery’s portfolio. Clever and aggressive marketing saw Lodyss account for nearly 30% of market share in returnable bottles at Cactus in its first year, according to Brasserie Nationale managing director Frédéric de Radiguès. Indeed, sales of the water brand were up 50% in 2021 compared to just an 8% increase in volume sales for beer.
This article was updated on 3 November to include the fact that Genaveh chocolates are also stocked at La Grande Épicerie de Paris