At 10.25am, a plane from Frankfurt landed at Findel. But not just any plane. On 25 April, Luxair and den Atelier unveiled a colourful partnership to celebrate the 30th anniversary of the legendary Luxembourg concert hall. To mark the occasion, one of the airline’s aircraft was decked out in a brand new livery designed by French artist Loïc Lusnia. A vibrant design, inspired by the raw energy of live music, which perfectly captures the electric atmosphere of den Atelier. This festive partnership is a long-term one: it will run for three years.
A collaboration for greater visibility
This partnership between Luxair and den Atelier was born of a shared desire: to bring people together and create unforgettable moments, explains Luxair CEO . “At Luxair--as at den Atelier--we connect people, cultures and experiences. Den Atelier has been a pillar of the Luxembourg cultural scene for 30 years, and this collaboration is the perfect opportunity to celebrate that heritage.”
But for Luxair, it’s not just about carrying passengers. It’s also a way of taking the imagination on a journey, by creating unique cultural experiences linked to the Luxembourg music scene. Two “small players,” as Feith describes them, joining forces to shine across Europe.
“This isn’t just a symbolic partnership. We wanted to create something that would merge aviation and music--two universes that make people dream, vibrate and travel,” he continues. It’s an approach that also reflects Luxair’s local DNA, as it is committed to supporting culture and innovation in its region. “We’re proud to play the role of connector, not just between places, but also between people, ideas and emotions. It’s much more than transport: it’s an invitation to discover new horizons, whether geographical or artistic.”
For his part, den Atelier’s founding partner, , praises the company’s sincere involvement: “Luxair didn't just support our anniversary, it also got involved creatively. That’s what makes this partnership as strong as it is genuine.”
Designer Loïc Lusnia won the call for artist launched by Luxair and den Atelier. Since November, he has been working on this unique livery, with a two-month creative process for the visuals and a further month for painting in the studio. Photo: Mick Drulang/den Atelier
A design that crosses Europe
The aircraft’s design--visible for “18 months, or longer if the stickers hold”--bears the signature of Loïc Lusnia, a French artist with a pop art background. “Music is part of my life, as is travelling, so to be able to bring these two passions together in a project like this is a real opportunity,” he confides enthusiastically.
To dress up the plane, Lusnia slipped in subtle nods to the world of the stage: jack cables, effects pedals, fly cases... But also more direct references to den Atelier, like the disco balls or candelabras, which have become symbols of the venue’s unique atmosphere. “I didn’t want to go for the obvious, like guitars or trumpets. The idea was to capture the essence of the stage, its energy, without caricaturing it.” What made the difference for him? The total freedom he was given to create. “I was given carte blanche, which allowed me to really personalise the design and let my world speak for itself. “
The stickers, made from micro-perforated canvas, are designed to withstand temperatures ranging from -50 to +30 degrees Celsius, while preventing the formation of air bubbles when applied. Photo: Mick Drulang/den Atelier
The stickers used to decorate the aircraft have been specially designed for aviation, with a micro-perforated fabric developed to withstand extreme temperature variations. Lusnia explains: “We had a service provider make the stickers. They are made from micro-perforated fabric, a material specific to aviation that prevents the formation of air bubbles, even during temperature changes ranging from -50 to +30 degrees. This ensures that the stickers remain firmly attached for as long as they are on the aircraft.”
The collaboration is not limited to the aircraft. Lusnia has also brought his artistic touch to the interior of den Atelier, where murals and redecorated spaces inspired by the artist’s world enhance the visitor experience. These interventions aim to take viewers on a journey into a world where music and visual art meet.
The partnership also includes the release of a series of exclusive products. Music and aviation enthusiasts will be able to purchase model aircraft and posters illustrating Lusnia’s work.
In addition, every ticket purchase on den Atelier’s website entitles the holder to a discount code offering €20 off a booking with Luxair, further strengthening the links between the two brands and their respective audiences.
This article was originally published in .