In ten years, Alex Reding, the founder of Luxembourg Art Week, has placed Luxembourg on Europe’s art map. The event now attracts over 20,000 visitors annually. On this platform, he has earned the nickname ‘Mr Triple A’--Art, Alex, Argent.
Seizing the opportunity, Delano’s sister publication, Paperjam, featured him on the cover of its November issue. Paperjam also invited Luxembourg Art Week visitors to pose ‘like Alex Reding.’ Here is the second picture report in a series to be discovered throughout the week.
This article was first published in French on Paperjam. It has been translated and edited for Delano.