Luxembourg wants to be an authentic destination, according to minister of tourism Lex Delles. Matic Zorman / Maison Moderne / Archives

Luxembourg wants to be an authentic destination, according to minister of tourism Lex Delles. Matic Zorman / Maison Moderne / Archives

Since the end of the covid crisis, Luxembourg’s tourist offer has continued to develop. The country has many assets to stand out and does not want to neglect any public. The minister for small and medium-sized enterprises and for tourism Lex Delles (DP) takes stock of the strategy carried out by the government.

Catherine Kurzawa: What are the assets on which Luxembourg capitalises to develop its tourist activity?

Lex Delles: Luxembourg wants to be an authentic destination to which tourists come, but also return. We focus on three axes, namely active tourism (which targets hikers and cyclists), remembrance tourism (which touches on aspects of industrialisation, the Second World War and European construction), and finally wine tourism, for which the Wäinhaus infrastructure projects in Ehnen and the A Possen museum should be completed between 2024 and 2026.

Local tourism appears to be one of the winners of the health crisis. Do you plan to target this clientele more?

Our approach is to address ourselves not to specific geographical groups, but to specific profiles of people. Obviously, the targeting is more pronounced on bordering areas. We are aimed at explorers in search of authentic discoveries, at active nature-loving people focused on active tourism, at perfection seekers desiring wellness and luxury shopping, at short-breakers adept at day tourism, at epicurean relaxation seekers and leisure-oriented people looking to get together with family.

Who are Luxembourg's competitors in terms of tourism?

Luxembourg is in competition with all the regions that have neither the sea nor the mountains, but which rely on outdoor activities by positioning themselves on active tourism in Europe.

How does Luxembourg stand out from other destinations?

Luxembourg is a starting point from which it is possible to visit four countries in four days. It is even possible to cross the borders by hiking. For years, we have wanted to position ourselves as a destination of choice and, for this, we bet on quality.

How can the qualitative component be developed?

We see active tourism enthusiasts looking for special places. It is therefore important to develop a range of accommodations. Luxembourg already offers a very good offer, but we find that we do not have enough unusual accommodation, for example. This is why the 11th five-year tourism plan provides for a maximum rate of 50% funding to support unusual accommodation development projects.

This story was first published in French on . It has been translated and edited for Delano.