Many companies have become aware of the richness of their history and heritage. These companies have grasped the benefits of using their history and heritage in their communications, as long as it fits in with their strategic objectives: showcasing their know-how, affirming their positioning, demonstrating their involvement in Luxembourg's socio-economic fabric and highlighting their DNA.
Some of these companies have chosen to publish a book that is both an exceptional object, the flagship of their brand, and an ideal gift to hand out at a birthday party, as was the case for the Arnold Kontz Group centenary.
Reckinger’s company opted for a year-long native strategy to mark its 111th anniversary in style, while taking the opportunity to highlight the way in which they have managed to reinvent themselves over the years in line with innovations and new energy trends.
Finally, to mark its 15th anniversary, LuxTrust has developed a native campaign based around a series of videos amplified on Paperjam.lu, as well as a high-quality book. The book retraces the birth of this unique player and its involvement in Luxembourg's development through interviews, feature articles, timelines, infographics and more.
There are many ways of telling and sharing your company's story, depending on its ambition, its objectives and the targets it wants to reach. Heritage and history define a brand's identity and establish it over time. Knowing and mastering your DNA enables you to develop unifying communication strategies, but also to stand out from the crowd. To achieve this, the specialist teams at Maison Moderne's Brand Studio Agency developed a methodology based on discovery meetings to spot your main challenges and needs and define the most appropriate tools to best meet your company’s objectives.