Since Monday, Match customers can shop online at matchdrive.lu and pick up their purchases at the Capellen shop. This new feature marks a new stage in the development of the chain, which has been active in Luxembourg for almost 48 years.
"A progressive deployment of our drive activity is planned, with the opening of several other collection points over the next two years,” explains Charles Blaise, e-commerce director at Match and Smatch Luxembourg.
The project, first announced at the end of 2020, was launched on its Capellen site because, according to the company, "Match Capellen is one of our flagship supermarkets in the grand duchy.” Located halfway between Belgium and Luxembourg, the shop was completely renovated last year and is situated in a particularly popular shopping area for food retailers. Delhaize opened a supermarket there at the end of 2021, joining Aldi, but also the neighbouring hypermarkets of Cactus Belle Etoile and Cora Concorde, both located in the adjacent municipality of Bertrange. A Lidl is also expected to open this year in Koerich, not far from Capellen.
Other services under consideration
Match is targeting the population of this region with its new service. The drive service is free of charge, with no minimum purchase. The site quotes a preparation time of two hours from the time the order is placed, from among the 1,200 items on offer, to pick up. It is open during the supermarket's opening hours and collection can be scheduled up to a week in advance.
"Our ambition is to eventually offer the drive service in all our shops in the grand duchy. We will then study the relevance of coupling it with other services, such as home delivery, to name but one,” adds Blaise.
In Luxembourg, Auchan is the leader in the drive-through segment with four pick-up points. In 2021, online sales represented 8% of the group's revenues. New consumption habits induced by the covid-19 pandemic boosted the service. Cora and Colruyt also have drive options.
Match has 14 supermarkets in Luxembourg as well as 14 local shops under the Smatch banner. The two brands have a total of 780 employees in the grand duchy, according to Statec.
This story was first published in French on Paperjam. It has been translated and edited for Delano.