Best Deals
With its strong media brands, exceptional reach, clearly identified audiences and a quality editorial context, Maison Moderne offers strategic recommendations and powerful media plans, all within smart and adapted budgets: the Best Deals.
Towards net zero
Maison Moderne is adapting the format of its magazines and changing the type of paper it uses, resulting in a reduction in the weight of the magazine - and therefore CO2 emissions - of more than 43% per copy for Paperjam and 30% per copy for Delano. A change of format and paper that accelerates Maison Moderne's strategy towards net zero.
Grands Dossiers 2023
Your expertise at the right time. Find the which focus on the challenges of a business theme and interview the main players and experts to present solutions.
Paperjam + Delano Business Club
For its 15th anniversary, the Paperjam + Delano Business Club rallies its members' commitment to social responsibility by modernising Luxembourg's leading business club. For 2023, more than (talks, Shows & Awards, Social and Academy) are on the agenda and many opportunities to network, inspire and learn.
Lessons to be learned from Bruno Liesse's keynote
Bruno Liesse at the MMMediashow 2023. (Photo: Eva Krins / Maison Moderne)
-To be remembered, your advertisement must make people think, dream or laugh.
-The more local and topical a campaign is, the more effective it is.
-The media influences how the advertisement is perceived. The positive association of advertisements with quality environments makes advertising more effective. Communicate with functional and emotional values.
-Magazine ads are the least intrusive. The print requires concentration.
-When engagement with the medium is high, engagement with advertising in that medium is also high.
-The context of difficult news generates a negative impact on advertising.
-Print has an impact when it is amplified in an ecosystem, especially digital.
-Aim for quality contacts, even if it costs more.
The video report of the MMMediashow 2023 is available .