As an introduction, the guests enjoyed a keynote by , managing director of Polaris, a media intelligence spin-off of Space, the leading media agency in Belgium.
, CEO of Maison Moderne, and , director of the Maison Moderne Brand Studio, then took the floor to decipher the challenges facing the press and media in 2023. They also unveiled the solutions Maison Moderne can propose to clients seeking impactful communication opportunities, as well as pointing out the strengths of the independent and quality news and insights provided by the Paperjam and Delano media brands.