Moniflo already has 14 employees in Luxembourg and has invested three million euros in the development of its sustainable investment application. (Photo: Moniflo)

Moniflo already has 14 employees in Luxembourg and has invested three million euros in the development of its sustainable investment application. (Photo: Moniflo)

Moniflo is set to launch its application dedicated to sustainable investment by the end of the year. It is entering a test phase on Tuesday 12 July. Based in Luxembourg, the young company is targeting a European market.

"We want to become the European champion of sustainable finance by opening up this type of investment to a wider public.” This is Georges Bock's ambition for his Moniflo platform, dedicated to investing in ecological funds.

But before being a champion, Moniflo must "be". This starts with beta testing (the application's testing phase), which starts this Tuesday 12 July. "You can, if you register, have access to the functionalities, but you cannot yet carry out financial transactions,” explains Bock. For this, the start-up is waiting for validation from the national financial sector watchdog, the Commission de Surveillance du Secteur Financier (CSSF), which is expected in the last quarter of 2022. In the meantime, the founder plans to officially launch his application "at the end of September/beginning of October" on the Google and Apple stores, even if transactions are not yet available.

Several rounds of 50 people will be able to access the beta test.

An investment of €3m

Moniflo is aimed at both "beginners and experts". Although the 14-employee company is based in Luxembourg, its founder explains that "our vision is clearly European and the CSSF authorisation will be European”.

"Ocean clean-up, climate change, green infrastructure..." Only funds falling under Articles 8 and 9 of the EU Sustainable Finance Disclosure Regulation will be listed on the platform. And even though the user can, for example, decide to exclude nuclear-related funds from their investment search.

€3m were needed to create the app. Part of the funding came from Luxembourg business angels, but the details were not disclosed. The platform is free for individuals, but funds that are listed on Moniflo have to pay a fee. The price remains confidential. Moniflo uses blockchain technology.

It has around 200 funds for the beta test launch, but is aiming for between 500 and 700 for the official launch, in addition to 15 to 20 asset managers. As for the number of users, "we want to exceed 100,000 within a year," says Bock, without giving any figures for the immediate launch. "Let's hope that it will become a story that you can continue to tell as you go along.”

Other sites of this type exist, such as Lita.co.

This article was initially published in French on . It was translated and edited for Delano.