The awareness-raising campaign will be launched in early March, a joint press release revealed. The motivation behind the collaboration between the CSSF, Fondation ABBL, ministry of consumer protection and Alfi? “The desire to contribute to a better understanding of finance in general, as well as the desire to mobilise part of private savings for projects allowing the transition to a more sustainable world,” the institutions said in a statement.
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Public and private investments will be needed to fund the EU’s transition to sustainability, but even if “citizens are willing to invest part of their assets in sustainable finance products, their knowledge of this field remains fragmented,” a study conducted by the ABBL Foundation, the CSSF and the Luxembourg Sustainable Finance Initiative (LSFI) explains. Through this project, the partners want to raise awareness on sustainable finance as well as explain the different aspects to consider in sustainable investments.
Running from 1 March to 15 April--during which the Money Week will take place, from 20 to 24 March--the campaign will feature posters and videos on different media platforms. The collaboration also prepared dedicated to sustainable finance education, where visitors can quiz themselves on the topic, read about ESG and green investments, and look up definitions linked to the financial sector.