The Native Advertising Institute is an organisation that supports and unites professionals in the sector (publishers, content marketers, media) to increase the success of Native Advertising strategies at an international level. How do we do this? Through studies and research, advice, organisation of conferences, peer-to-peer exchanges, sharing of the best international cases and best practices. Each year, the Native Advertising Awards are organised to reward the most creative, innovative and effective campaigns.
For the 2023 edition, the conference brought together the 80 members of the Jury around presentations, inspiring cases and round tables on the main issues facing the industry:
- The different trends observed in the countries represented. It is clear that the current challenges are often the same in all countries
- How to integrate and use artificial intelligence and its influence on Native Advertising
- How to measure the impact of a Native campaign, what are the most significant performance indicators according to the objectives assigned to a campaign?
- How to make the collaboration between publishers, agencies and clients as qualitative and efficient as possible?
Emmanuelle Thivollard, Head of Strategy & Content at the Brand Studio, represented Maison Moderne on the jury.
Heads of various international Brand Studios (BBC UK, Washington Post US, Morning Post China, DPG Belgium, Bonnier Denmark) then presented innovative and creative Native Advertising campaigns. Employer Branding, specificities of generations Z or millenials, podcast and video formats... so many fascinating themes and subjects where everyone was able to share and exchange on their best practices, their successes, their questions through remarkable native campaigns.
The awards ceremony marked the third victory of the partnership between BIL's myLIFE platform and Paperjam.
A loyal collaboration for the past 6 years that relies on the creation of high value-added content on financial management combined with the strength and quality of the Paperjam media to allow the brand to benefit from the reach, credibility, and quality of the audience.
To learn more about the key insights and trends, the Brand Studio will be hosting a lunch conference on May 24th to share and discuss all of these learnings
Conference in French hosted by Emmanuelle Thivollard :
- Wednesday 24 May
- From 12pm to 2pm
- In Namur – Hamm
12.15 - 12.45: Presentation of insights and best cases
12.45 - 13.15: Questions and discussion
13.15 - 14.00: Light lunch