Carole Tompers, secretary general of promotion agency Luxembourg for Business spoke to the women’s networking group about the Grand Duchy’s image abroad and the country’s international branding programme.
“As professional women in Luxembourg, we are very interested in Luxembourg’s business image,” The Network’s president, Cindi Wilson, told Delano following the conference. “In reality, we each are ambassadors for Luxembourg every day in our business and personal interactions.”
The presentation “really made us all very aware that in our everyday dealings-- especially if you have a corporate position and do a lot of international travel--you really need to be aware and cognizant of how you portray Luxembourg.”
Rather than saying the wrong thing, in Wilson’s view it is what many international residents “fail to do” that needs to change. “Sometimes people [in other countries] have different images, maybe not modern images, of Luxembourg. If you let them keep them, instead of correcting those images, we do a disservice to Luxembourg.”
The Network was founded in 1991 and today has more than 100 members from several different countries. “Our members are quite accomplished either working in all levels of corporate positions or as entrepreneurs owning their own businesses,” explained Wilson, founder of management consultancy Wilson Enterprises.