The aim of the City of Luxembourg’s pop-up store project, launched at the end of 2019, is to “encourage young entrepreneurs, startups and designers to set up shop permanently and establish themselves in the capital over the long term.”

Another goal is to fight commercial vacancy: the locations housing these temporary shops are in fact unoccupied.

Focus on fashion

The nine latest pop-up stores were inaugurated on 8 February. Most of them are fashion stores.

In Rue Philippe II, Fomeaux offers hand-picked second-hand clothing for men and women.

Dress&Co also sells second-hand clothes, as well as clearance items, in a shop set up in the former C&A premises on Avenue de la Gare. The space--770m2--is shared by Look Tic Chic, a women’s clothing and accessories store, and Les Lovers, a space designed to host DIY workshops.

On Rue des Capucins, Heroismo is a sportswear boutique.

And another sporty touch awaits you in New Fresh Kicks--a sneaker shop, of course--on the Grand Rue.

Boutique du Monde, with its focus on fair trade goods, moved in November to rue des Capucins, while nearby Friendship Colours of the Chars offers handmade clothing, accessories and linens, promising to donate profits to help train and employ women in Bangladesh.

Last but not least is a hangout for dog lovers: Le Recoin du Chien, on Rue Philippe II.

A seasonal restaurant

In all, more than 80 pop-up stores have opened in Luxembourg in just over four years. The monthly rent is either €650 or €1,250, depending on the retailer’s situation, plus €280 for utilities. The rent can be higher if the tenant already has other shops (locally or abroad).

Next to open will be a temporary restaurant on Rue du Fort Neipperg, to replace the former Brasserie Joslet, which closed in December. The call for applications closed on 5 February, with an opening foreseen in March.

This article in Paperjam. It has been translated and edited for Delano.