COMPANIES & STRATEGIES - RETAIL

New opening

Oberweis shop, café to open in Schifflange



The Schifflange outlet will be the eighth Oberweis outlet in Luxembourg. (Photo: Matic Zorman/Maison Moderne)

The Schifflange outlet will be the eighth Oberweis outlet in Luxembourg. (Photo: Matic Zorman/Maison Moderne)

Luxembourg's patisserie chain Oberweis is expanding in the south of the country with the opening this Friday of a "Café by Oberweis" in Schifflange, in the brand new Redrock shopping centre located in the Op Herbett area.

The Oberweis confectioner has chosen Schifflange as the location for its eighth outlet in Luxembourg. As of this Friday 5 November, fans in the south of the country will be able to do their gourmet shopping and even taste pastries on the spot.

The new flagship of the Bâtiself DIY store, which was built not far from the Foetz shopping area, is home to other small shops such as Ryanhair and Fischer. On the first floor, Oberweis has set up a 200m2 outlet with a 20-seat terrace.

The "Café by Oberweis" covers 200m2 on the first floor of the new shopping centre next to the Foetz area. (Photo: Paperjam)

The "Café by Oberweis" covers 200m2 on the first floor of the new shopping centre next to the Foetz area. (Photo: Paperjam)

In the indoor area, "Café by Oberweis", a concept already developed in the Kirchberg and Grand-Rue shops, will offer 50 seats to customers. The sales area follows the plan of the Cloche d'Or shopping centre’s branch according to the brand.

Schifflange marks the company's first foray into southern Luxembourg, which until now has concentrated on the capital and its outskirts, with the only exception of an opening in Trier.

Founded in 1964, Oberweis is currently run by the second generation, represented by Tom and Jeff Oberweis. The company employs 330 people in Luxembourg.

This story was first published in French on Paperjam. It has been translated and edited for Delano.