COMPANIES & STRATEGIES - RETAIL
Retail

Pick‘n’mix: Behind the pop-up

Written by Teodor Georgiev & Jeff Palms

Published on 29.05.2022

Julie Conrad, Ghislaine De Poorter, Anna Castellucci, Fanny Bervard (l.t.r.) Photo credit for Julie Conrad: Serge Benasutti, the rest were provided by the participants and edited by Maison Moderne

Julie Conrad, Ghislaine De Poorter, Anna Castellucci, Fanny Bervard (l.t.r.) Photo credit for Julie Conrad: Serge Benasutti, the rest were provided by the participants and edited by Maison Moderne

Four owners of Luxembourg pop-up stores provide a glimpse of the short-term retail model.

Delano asked Julie Conrad (owner of Julie Conrad Design Studio), Anna Castellucci (owner of Nana Selections), Fanny Bervard (owner of Romantico Romantico) and Ghislaine De Poorter (owner of Made by Ghigi) to share their thoughts and experiences of the pop-up scene in Luxembourg.

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This article was originally published in the June 2022 Delano print edition.