Created 30 years ago, the Parfois brand boasts around 1,500 outlets in over 70 countries. Photo: Shutterstock

Created 30 years ago, the Parfois brand boasts around 1,500 outlets in over 70 countries. Photo: Shutterstock

The Portuguese brand specialising in accessories, footwear and clothing is continuing its international expansion with the opening of a point of sale at the Cloche d’Or, its very first in Luxembourg.

From France, Spain and Italy to Mexico, Venezuela, the Dominican Republic and Egypt, the success of the Parfois brand knows no borders. Specialising in fashion accessories, footwear and clothing, the brand was founded in Porto 30 years ago and boasts an international reach spanning more than 70 countries and nearly 1,500 sales outlets. Its arrival in Luxembourg, a country from which it has been absent until now, is scheduled for the first week of November, at the Cloche d’Or.

“A second opening is already planned, by the end of the year, in the south of the country,” says Éric Santeramo, head of Feel Good Group Capital, who runs around thirty shops (Tally Weijl, Devred, Mango, etc.) and has signed a master-franchise agreement with the brand. The ambition of Parfois, which claims to open 100 new shops each year, is to eventually have “four or five” outlets in Luxembourg.

At the Cloche d’Or, Parfois will be taking the place of Minelli, which declared bankruptcy at the beginning of March.

Salsa wants to expand

“No spring, no summer... The first half of the year was very difficult; I hadn’t seen such poor figures for a long time. Despite this, I decided to speed up the group’s expansion,” says Santeramo, who has also acquired the Salsa fashion chain, another Portuguese company. Already present at the Cloche d’Or and the Opkorn gallery in Differdange, Salsa also took up residence . “We’re looking for other locations,” adds Santeramo.

The return of chocolate maker Neuhaus

Feel Good Group Capital, which has a gourmet arm behind the reopening of the Ladurée macaron shop in Luxembourg City at the end of 2020, is also responsible for “redeveloping” the Neuhaus chocolatier. Established in Kirchberg, under franchise, the Belgian group will open “before the end of the year” in City Concorde, pending other opportunities. Neuhaus closed its shop in the capital’s Grand-Rue at the end of 2021.

Also at City Concorde, Feel Good Group Capital is planning to reopen Le Tanneur, which will take place by early October.

This article was originally published in .

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