Rebranding is common enough. In the case of Reborn IT Services being rebranded as “Movify,” however, the difference is that--as CEO Louis Cornet explains--the decision to do it was made by the employees. Asked whether they should become “Movify” like the rest of the company in Belgium, 80% of them said “yes.”
Based in the Gare district, Reborn was acquired by Docler Holding in 2019 and previously, since 2008, had been known as Watchluxus.
Movify was founded ten years ago and now has 100 employees, 30 in Luxembourg and the rest in Belgium. The company generates sales north of €10m for its UX and design offerings. In its portfolio are several well-known clients, including Post, Banque de Luxembourg, BNP Paribas, Foyer, Fundsquare and the European Investment Bank.
This article was originally published in Paperjam. It has been translated and edited for Delano.